10 things to consider before hiring a music PR
1. ) Don't think that you need a publicist right away. "You do not need a publicist if you're a relatively new band who has yet to put out an album, can't tour outside of your hometown or your general geographic area, and if the cost of hiring a publicist is going to hurt you financially," says Seide, who's repped Tool, Baroness, and the Melvins. If you're planning to release your first song, your first EP or your first album, I truly think that a DIY publicity approach is the first strategy to do. Think about the bigger picture: If your goal is to be featured in NME, there's a long journey of work, research and efforts before getting their attention and writing something about your music. Even the most expensive PR won't accomplish that miracle. There's no shortcut. Period. So reach out and connect with local music writers and editors, smaller regional and national music blogs, and maintain a robust social-media presence by pos...