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Showing posts with the label Radio promotion

Meet the Man Behind Radio TFSC, DJ Oli

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Founder of   Radio TFSC and show host, Oli talks about his humble beginnings and his love and passion for music.  DJ Oli of TFSC Radio Coming from Stuttgart, Germany, Oli of Radio TFSC has always been into music. It's as if he was born to live with it.  "I always have had music around me. I remember when I was 6, I got my first vinyl as a birthday gift from my oldest brother. It was Metallica's "Ride The Lightning," and well since then, I just need music all the time around me! " Must-Read: INTERVIEW WITH Rocker Bob : "An actual DJ in a world of playlisters" He loves music. He is surrounded by things that remind him of it. But despite being around music almost his entire life, being a radio DJ wasn't his initial plan. He became one by accident and describes his radio journey as a funny one : "That's actually a funny, weird way. I used to play an Online Game and well to support the game more, as they lost a lot of players,...

RADIO AIRPLAY AND THE IMPORTANCE OF METADATA

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I used to send mp3 and wav. files to radio stations, thinking that was enough to get airplay. And I thought that having the songs "properly tagged" was just about the name of the file.  Well, I was wrong, and wrong! and because of that : 1: we probably missed a lot of opportunities for airplay , as many radio stations just ignore the files that are not properly tagged (and they won't waste their time fixing them) 2: there are royalties we'll never get. When we got airplay from a file that wasn't properly tagged, it didn't make the connection to Soundexchange, or other royalties collection programs. In the radio world, metadata is information attached to audio tracks. It typically indicates a track title, contributing artist(s), album title, and publishing year. Why is that information important? Metadata helps the radio DJ search and find tracks, jingles, and other audio easily within his/her library. It also helps his/her listeners identify what t...

ABOUT THE "PHYSICAL SUBMISSIONS" TO RADIO STATIONS...

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Submitting music to radio can usually be done online, through the stations websites or via email.  But some radios still do it the old school way : by mail only.  Many of them are important stations you don't want to miss! That's why the physical submissions shouldn't be ignored and deserve the extra effort. Before the online submissions to radios, you should plan accordingly and send the "physical submissions". That effort comes before your submit your music to radios online, because you need to consider the time frame of CD manufacturing, paper printing, going to the post office and getting the mail opened by the stations music directors. Must-Read: MY TIPS TO WRITE THE PERFECT BAND BIOGRAPHY Here comes another set of materials! You really don't need to make it fancy and spend too much money on enveloppes, paper, pictures, CD case not even CD's. My advice: go straight to the point, and send the essential. A red enveloppe and the most expensi...