The Undercover Band

With so many songs being released every day, your goal is to stand out and get your music heard. Choose a release date for your next release, on a Friday preferably, a few months or a few weeks prior. There are so many things to think about and to do before a release. There are so many platforms and social media to manage. There are so many people to get in touch with. I noticed that the biggest struggle for artists is to know when is the right time to do each of these things. If you don't have a set schedule, you'll be overwhelmed and unproductive. The secret : plan ahead .  Must-Read: WHAT DOES A PITCH LOOKS LIKE? How will you structure the best promotion calendar for your next release? Here's my suggested calendar to make your next release efficient and successful: Your plan should start 3 months before your music release: Register your new song on ASCAP, BMI, or SESAC , to collect your royalties. Those 3 PRO foci on royalties for your song (performance rights). For liv...

You recorded a new song, and you're thinking of putting it out there. You're not sure if you'll be hiring a PR yet, you haven't made a calendar for your release, and you don't know where to start? Don't worry. First things first.  This article is going to be a step by step guide to thinking and getting all the materials ready for your next music PR campaign, with or without a music PR company. Must-Read: WHEN SHOULD I PROMOTE? HIGH-RESOLUTION PICTURES  You will need at least two high-resolution pictures , one landscape, and one portrait that reflects your music genre, style, and image. These are essential for getting online coverage as it can be what catches a journalist’s eye.  It's also what will be used in any online features, so you want it to represent you as an artist. SINGLE/ALBUM ARTWORK You need artwork for your release, clearly stating the track title and your artist’s name. This doesn’t have to be anything fancy, but you definitely need it again...