The Undercover Band

If a music PR ever asks you the question “Well… What’s your budget?”, RUN!  This is definitely a red flag and this person or company is trying to take as much money as possible from you, in order to provide you exactly the same service and results regardless of the budget you give them. Must-Read:  My Best Tips on Promoting Music With No Budget With Music PR, the results are determined by several factors: the quality of the music, the artist’s history and previous press and their angles, and the quantity and quality of promotion materials (teaser, promo video, live video, pictures, artwork, music video, etc..) The biggest misconception of a PR campaign is to think that the more you pay the better the results. It doesn't work like that, because PR has already done the hard work getting all their press contacts and developing their network. So, in any way, they'll send emails to the same contacts, whether you pay a lot of money or not. A Music PR should already know the price a...

As musicians, we often believe that our music alone does the talking. It does, of course... but a well-written artist biography can be what gets your music listened to. It's the foundation of your music promotion campaign: giving the reader a glimpse into your career, your background, and accomplishments. At the beginning of a campaign, a music PR will expect you to have your biography ready before they start promoting. You need an updated biography for each release and you'll need it in all promotion and marketing spectrum: music journalists for press coverage, for your website, your social media accounts, your Spotify profile, your Youtube profile, Reverbnation, etc... A good and catchy band biography is not as easy to create as it might seem, so here are some tips on how to make one. Must-Read: My Best Tips on Promoting Music With No Budget Your biography should stand out and be a representation of your band's image and music. Don't forget to add your band's ...