How much does a PR campaign cost?
If a music PR ever asks you the question “Well… What’s your budget?”, RUN! This is definitely a red flag and this person or company is trying to take as much money as possible from you, in order to provide you exactly the same service and results regardless of the budget you give them. Must-Read: My Best Tips on Promoting Music With No Budget With Music PR, the results are determined by several factors: the quality of the music, the artist’s history and previous press and their angles, and the quantity and quality of promotion materials (teaser, promo video, live video, pictures, artwork, music video, etc..) The biggest misconception of a PR campaign is to think that the more you pay the better the results. It doesn't work like that, because PR has already done the hard work getting all their press contacts and developing their network. So, in any way, they'll send emails to the same contacts, whether you pay a lot of money or not. A Music PR should already know the price a